Anyone can create and customise the Ara according to their tastes using selected modules. Will this idea revolutionise the smartphone market?
When Google sold the mobile phone manufacturer Motorola to Lenovo at the start of 2014 and made a loss of 10 billion US dollars as a result, it became the butt of many caustic comments in the industry. However in the bargain, the IT giant retained not only thousands of patents but also Motorola’s research centre “Advanced Technology and Projects” (ATAP). This department has been working on an idea for a long time – an idea that can rightly be described as revolutionary, namely, a modular smartphone, code name “Project Ara”. If Google’s plan works, its loss of billions could soon turn into a huge advantage and give Google’s competitors – from Apple to Samsung – a terrible headache.
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