Facebook claims it can reach huge swathes of people to promote your business, but Stewart Mitchell finds audience numbers appear larger than they should
Facebook should be an advertiser’s nirvana, providing targeted access to 1.4 billion potential customers across the world. The company’s advertising revenue is ballooning and rates are going through the roof as two million businesses have tried to tap into Facebook’s userbase.
According to research from Kinetic, the cost per thousand impressions has grown 490% to $4.03 in the past year, so businesses are clearly lining up to pay for exposure. But does Facebook really have the audience numbers in claims?
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