With consumers able to exert more pressure on developers than ever, how is the game industry responding? And is the customer always right?
On March 12, 2012, a disgruntled fan of the Mass Effect series posted a message on the official BioWare forum outlining the reasons why he was frustrated with the Shepard trilogy’s ending. The post is addressed to Mass Effect 3’s developers and writers and outlines, under a series of bolded headings, a litany of their supposed failings. Some of the author’s frustrations sprung from the shortfall between the promise of making meaningful choices across three games and the reality of how players’ actions affected the three endings provided. Other grievances were based on perceived inconsistencies in the science fiction. In conclusion, he wrote, “BioWare… this game deserves a better ending. We know you can do better than this. Please, do not let us down in this way.”
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