Eye- watering performance for an eye -watering price
When someone spends big money on a BMW with the same power as, say, a Commodore, there’s this general understanding that the BMW is, in some way, worth the massive premium. There’s a perception (possibly exaggerated) that it has superior engineering, a nicer interior, maybe better handling. Most importantly, it has a badge that tells everyone you’re “getting ahead”. The Bimmer might not actually, empirically be better than the SV6, but the point is that enough people think it is. So the money is at least understandable, if not necessarily worth it.
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