Designing a newsletter on your PC is easy, but making it look professional takes a bit more effort. Ben Pitt reveals the dos and don’ts of DTP
Publishing was the first creative industry to undergo a digital revolution, and today anyone can design a printed document with the humblest computer hardware. Desktop publishing (DTP) isn’t just a matter of having the right tools, though. Like any creative process, there’s a skill to getting great results, not to mention lots of rules and conventions involved in good design. You may wish to ignore them, but it’s nonetheless a good idea to get to grips with them first.
Now we bring you a bluffer’s guide to producing a newsletter or marketing brochure that looks like it’s been put together by a design professional.
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