Is this the death of ads on the world wide web?
At Apple’s recent WWDC conference in San Francisco, the company introduced something massive. Instead of announcing it on stage, however, the revelation was hidden away in the developer notes of the iOS version of Safari 9.0. The controversial new feature is an inbuilt ‘Content Blocker’ pathway, which will allow third-party ad-blocking-apps to bind to Safari and potentially prevent any ad script from running anywhere on the entire web.
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